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Visioning

[ vizh-uh n ]

: to envision | picture mentally

perspective

Is the primary ingredient.

 

Visualizing the big picture

In contrast to long-term planning (which begins with the current status and lays down a path to meet future needs), Strategic Planning begins with the desired-end, working backward to current status.  Frankly, we can't imagine building business any other way.

identifying a market is critically important as you consider the development, the store, the destination.  Profiling a market and understanding who they are, what they need, what you can deliver and in what form you deliver it can make the difference between success and a ceaseless need to redo, rethink, reconstruct, re-market in an evolving environment.

 
Charrettes:
Architectural Strategy
Experiential Strategy
Environmental Strategy
Auditing:
Company Goals
Marketing Objectives
Situation Analysis
Financial Strategy