[ vizh-uh n ]
: to envision | picture mentally
Is the primary ingredient.
Visualizing the big picture
In contrast to long-term planning (which begins with the current status and lays down a path to meet future needs), Strategic Planning begins with the desired-end, working backward to current status. Frankly, we can't imagine building business any other way.
identifying a market is critically important as you consider the development, the store, the destination. Profiling a market and understanding who they are, what they need, what you can deliver and in what form you deliver it can make the difference between success and a ceaseless need to redo, rethink, reconstruct, re-market in an evolving environment.