so what do people think?
Every detail matters. Each impression counts. And the impressions add up.
Keith Bright had it right when he said there are only three possible answers:
They think of you positively,
They think of you negatively,
They don't think of you at all.
The opinions people have about your company are influenced by the impressions they form about you – often subconsciously – when they see your website, read an article, see an ad or receive an eBlast. 'One chance to make a first impression' applies only to those businesses that launch, re-launch, or introduce something new to their products and services. What it takes to gain awareness goes beyond normal formulaic business-building in this day of information bombardment.
branding is more than a logo:
It's about building a relationship.
Quality is a part of uncommon branding. Sometimes it begins when people see your logo or hear your name. Other times it's when someone describes your newest product to a friend, or when they read an article about you. Every single word makes an impression. Words matter in Uncommon Branding.
Impressions are made in the way your markets hear about you – in articles, from speeches, in the boardroom and in the dressing room. Impressions add up via snaps, chats, pins and tweets. It all builds your voice and gets out of control easily. Public Relations is a part of uncommon branding work.
Branding does its thinking at the macro level.
but it delivers results at the micro level.
Brilliant brands guide their message, build human relations, manage the media, tighten the sales process and influence the product development itself. Nothing is casual. Every touch point counts. Uncommon businesses have a pulse that is sensed inside every single decision. Uncommon Businesses are committed to delivering beyond expectations. They consistently break through the clutter. They punch above their weight. And with years of consistency, they become reliably part of their markets' lives, even becoming part of everyday lexicon.